The Underrated Truth Behind First Impressions


There is so much information going around about what makes a meeting or interview successful that sometimes we lose sight of the fundamentals.

As a former recruiter I had the opportunity to meet numerous different candidates; many of whom got the chance to be introduced to their desired employer and achieved their career goals. Some however struggled to demonstrate their ability.

But what factors influenced their performance?

Experience, skills and competence are the most obvious attributes to consider and are definitely the backbone of winning a new job, client or project. Let’s just call them PREPARATION. We all know the importance of these factors and we are working hard to demonstrate them. We go to networking events, put our resume on LinkedIn, list our achievements on social media and feel accomplished by doing our best.

But is that really it?

The answer is easy: no. Regardless of the technological development and the digital boom, human beings are still lead by instinct and emotions. Whenever we meet someone new, our brain forms a mental image in less than a blink of an eye based on their physical appearance, body language and facial expression. And it all happens in our subconscious, without even realizing it! Research shows that non-verbal communication influences the outcome of a meeting notably more than anything what we say. Our brain seeks for traces of attractiveness and trustworthiness unconscientiously and evaluates the personality based on the initial observation.

In other words, the moment you walk in the door you make up your mind about the other person. And that sets the tone of the entire meeting. The initial judgments will determine the flow of the conversation, because our brain will constantly seek for confirmation to prove the FIRST IMPRESSION.

How can we project trustworthiness?

  1. Dress to impress. Appropriate clothing wins half the battle for you. When you dress for the role you strive for, you naturally upgrade your behavior. And when you feel confident your body language, posture, facial expression and voice pitch will all project the same.
  2. Smile. An honest smile can open many doors. It’s a form of welcoming and a sign of friendliness and approachability.
  3. Embrace eye contact. It shows straightforwardness and sincerity and builds up tremendous trust in just few seconds!
  4. Straighten your posture. Standing tall, pulling your shoulders back and holding your head straight are all signals of confidence and competence.
  5. Step up your hand-shake game. Adjust the firmness of your handshake to the amount of pressure you are receiving from the other person. Too firm handshakes can come across as intimidating as weak ones!
  6. Adjust your behavior. Understand the environment and align your demeanor. Improper attitude can quickly sabotage your success!
  7. Be genuine. There is nothing worse than a visibly fake smile!


The bottom line is that although FIRST IMPRESSIONS are underrated sometimes, they have much bigger influence on our decisions than we think.

Veronika Nemeth is an Image Consultant and Personal Branding Strategist specialized in Pharmaceutical industry. For more information visit www.



Secret weapon to success

Happy Successful Business People Celebrating and Jumping in New

In today’s corporate world stakes are real high to perform. As a leader, you are constantly challenged regardless of your career level; yet not everyone will have a thriving professional progress.

But what’s the difference between successful and average?

Whether you are starting out your career, are an aspiring manager or an established leader, there is always a way to be better.   Life is about connections both personally and online, and those who are clear about what they stand for are able to connect with their audience on a much higher emotional level. You may have experienced already that professionals who take time to consciously develop their personal brand, tend to have a much greater influence on their teams and colleagues.

Over the course of your career there are countless situations where you are required to manifest your values and demonstrate your leadership skills. Appearance, behavior and communication play a very important role in presenting yourself and certainly make a difference in how others perceive you. But without a real understanding of your personal ‘why’, your life purpose and your unique quality, your self-image tend to cause dissonance, perplexity and insecurity. With that said, it’s safe to state that the real secret of dominating leaders is clarity about their self- identity. When you are able to master self-awareness and be your best self on the inside, it becomes incredibly easy to align your external image with it and your audience will automatically resonate with your charisma.

If you would like to take the leap and start building a strong professional image, I recommend you to analyze the following areas. 

  1. Understand what your real passions are. Think about activities, situations or challenges that excite you.
  2. Identify your most important personal attributes. Think about how others describe you as a person at work or in personal life.
  3. Get clear on your top skills and greatest strengths. Think about things that benefitted you along your career.
  4. Find out what differentiates you from the competition. Everyone has something to offer that no one else does. Dig deep to understand what makes the real difference. 
  5. Once you gained clarity on who you are figure out what kind of leader/professional do you want to be and which areas do you need to improve to get there. Recognize the gap and identify your personal ‘why’.

This little exercise will give you a much better understanding of yourself and your current situation and will trigger a higher level of self-awareness in your life and career.


Veronika Nemeth

Image Consultant & Personal Branding Strategist                  

For more info visit:

Pharmaceutical Sales Representatives – How to Stand Out in the Crowd?

Pharma Sales Rep Igea Luca Dezzani

Personality traits, Skills, Qualification & Challenges of a Great Pharma Sales Rep

Pharmaceutical sales representatives (pharma sales reps) are the sales people working for pharmaceutical companies, their primary job is to provide doctors information about latest changes in medical science.  They also serve as the best tool to persuade doctors and prescribers to prescribe their medicines to patients. There are so many people who want to get into pharmaceutical sales field because of its prestigious job nature. “A pharmaceutical sales representative sells a technologically advanced product to highly intelligent physicians in a very professional environment,” says Pat Riley, a pharmaceutical sales recruiter. And it’s popular because of stability, excellent benefits, better income, the potential for growth and the fact that pharmaceutical sales field is a recession-proof career.

Personality traits

  1. Confident and persistent
  2. Self-motivated and goal oriented
  3. Professional imagePharma sales rep
  4. Organized and polished
  5. Ambitious and persuasive
  6. Smart, ethical and positive
  7. Self-starter, energetic and problem-solver


  1. Excellent communication skills
  2. Good listener
  3. Presentation skills
  4. Analytical and planning skills
  5. Teamwork and networking skills
  6. Market and business awareness
  7. Negotiation skills
  8. Good physical and mental stamina


Although pharmaceutical sales career is open to all graduates but following subjects improve your scope in the field:

  1. Pharmacy or pharmaceuticals
  2. Medicine
  3. Nursing
  4. Life sciences
  5. Dentistry
  6. Other health sciences
  7. Marketing or business administration

It’s rare to find a job in pharmaceutical sales without a college degree except for those having successful sales record. Work experience in sales is very important because there are only a few companies that are willing to hire inexperienced graduates, most of the pharmaceutical companies seek experienced sales person with successful business to business sales record.

Challenges for pharmaceutical sales representative

  1. Competition in the field has never been greater, there are too many sales reps in the field. The challenge is, how to stand out in the crowd? Because if one cannot distinguish him from others, the doctor is not going to remember him and his product.
  2. The pharmaceutical industry is always dynamic and there’re a lot of changes taking place in the field, a sales rep might feel insecure and doubted.
  3. Less time with doctors is also an important and major challenge. Most of the sales representatives don’t get more than 2 minutes from doctors.
  4. Time management is another major challenge because most of the time is wasted in going office to office and waiting for the doctor.
  5. Creating a solid selling message and reaching out to a doctor is a major challenge for new sales reps in the field.
  6. Pharma sales rep face the biggest challenge of communication while co-promoting a product. While working with the team you need to understand what goals others are given by the managers.

These are the most common challenges that every pharmaceutical sales representative faces in the field. The only way to overcome these challenges and be successful in the field is to be confident, persuasive, know more about almost everything and get into intelligent discussions with the doctor.

Medical Roles in the Industry: Biologist, Pharmacist and Pharmaceutical Physician

It used to be that medical doctors would only accept work in hospitals and clinics. However, due to the rising demand for new treatments and pharmaceutical products, a new breed of physicians has emerged: the pharmaceutical physicians. A pharmaceutical physician is one which is tasked to lead and advise on the development of new treatments and the research of existing pharmaceutical products. These doctors usually give advice on medical research, pharmaceutical product development, registration of drugs, safety monitoring of drugs, evaluation, and marketing of medicines among patients.

So, what roles are actually played by the physician in the pharma sector? Physicians usually work in all aspects of the drug development process in the following areas:

Clinical Pharmacologist or Phase I Physician


This physician works with other research scientists such as biochemists, chemists, toxicologists and pharmacologists. Clinical pharmacologists usually do tests on healthy volunteers or subjects with a particular medical condition to assess safety and tolerability of drugs. They also perform pharmacokinetic and pharmacodynamic drug studies. This is a starting position for pharmaceutical physicians, as they are able to gain early exposure to drug development.

Clinical Research Physician or Phase II/III Physician

Serious doctor with touchpad.

This position enables the doctor to be involved in the design and monitoring of clinical trials that study the effects of new drugs on patients suffering from a certain medical condition. In Phase III large, multicenter clinical trials, clinical research physicians are also involved in evaluating safety and efficacy. Their study results are then submitted for international product registration. Clinical research physicians often work with clinical research associates (CRAs), managers and other health professionals in clinical trials, regulatory affairs, pharmacoeconomics and statistics.

Medical Adviser

Female Doctor Showing Digital Tablet

This physician works alongside marketing and sales professionals to deal with the commercial operations of a pharmaceutical company. Medical advisers in Medical Affairs deal with Phase III-IV clinical trials and Investigator Initiated Trials. They continually look for new drug indications, new routes of administration and new formulation changes. They also generate data on the cost-effectiveness of medications.

Pharmacovigilance or Drug Safety Adviser

Cheerful doctor on the phone in her office

This physician focuses on the safety and risk management of medicines. He or she usually has sufficient industry experience in medical affairs and clinical research.

Medical Science Liaison or Field Medical Adviser

Doctor collaborating with a businessman.

This position is similar to that of a medical adviser’s except that it is field-based and focuses on marketing support. Regional medical advisers usually assist businesses in reviewing evidence with purchasing organizations so that drugs may be included in formularies.

Medical Director


This physician usually heads the medical department consisting of other physicians, health professionals and admin staff. He or she usually heads the provision of medical information to the general public, the monitoring and setup of clinical trials, and the submission to regulatory bodies for marketing approval.

In summary, pharmaceutical physicians are at the forefront of medical progress because they are involved in the development and research of medicines. They deal with rapidly emerging fields of medicine and are able to contribute their expertise and knowledge to patients needing medicines. They become experts in the medical community and are able to lead clinical research programs that can save more lives in the future.